AI Traffic Attribution for ChatGPT and Perplexity
Separate visible AI referrers, assisted conversions, branded search lift, and self-reported source data from ordinary Direct and Organic traffic.
Read articlePractical guides on AI SEO, LLM optimization, and landing page clarity for SaaS founders.
Separate visible AI referrers, assisted conversions, branded search lift, and self-reported source data from ordinary Direct and Organic traffic.
Read articleSet up GA4 reports, regex rules, channel groups, and UTM checks that make ChatGPT traffic easier to find without pretending attribution is perfect.
Read articleA page-level checklist for checking whether ChatGPT, Perplexity, Gemini, and AI Overviews can understand, cite, and recommend a landing page.
Read articleA plain-English comparison of the competing names for AI search optimization and the work each term actually points to.
Read articleMake your landing page easier for ChatGPT and other AI assistants to summarize, trust, and recommend with concrete copy, proof, and structure fixes.
Read articleA site-level readiness checklist for brands that want to be understood, cited, and measured in AI search before traffic starts moving.
Read articleFind Perplexity traffic in GA4, separate it from generic referrals, and connect AI search citations to landing pages, sessions, and conversions.
Read article70.6% of AI search traffic shows up as 'Direct' in GA4. The channel that converts 31% better than organic is mostly invisible — here's why, and how to fix it.
Read articleHow classic search ranking and AI answer visibility differ, where they overlap, and how to optimize for both systems.
Read articleLLM SEO is how brands become easier for AI assistants to understand, cite, and recommend in generated answers.
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